Product Placement Blog ➞ NikeNike Shoes Worn by Edi Gathegi in StartUp: Season 2, Episode 10, “Soul Proprietor” (2017)October 4, 2018 Sergey TV Show Hi! On Thursday, October 4, I analyzed a TV Show and product placement was spotted: Nike Shoes Worn by Edi Gathegi in StartUp: Season 2, Episode 10, “Soul Proprietor” (2017).Here are 4 image(s) below: