Hi! On Monday, January 31, I watched a TV Show and product placement was spotted: Tiffany & Co. in Euphoria S02E04 “You Who Cannot See, Think of Those Who Can” (2022).
Hi! On Monday, January 31, I watched a TV Show and product placement was spotted: Tiffany & Co. in Euphoria S02E04 “You Who Cannot See, Think of Those Who Can” (2022).
Hey Surgey,
I am currently in my final year of marketing and am performing some research on product/brand placement. I think this is a really great example to analyse as Tiffany is traditionally quite a classic and traditional high end brand which is interesting as most of the images in the show are the opposite. Would you say Tiffany is trying to access a new target market perhaps by using the show? Anyway, I would love to hear your thoughts on this example of product placement.
Looking forward to your response,
Anais Whitehead, 20