Hi! On Thursday, May 20, I watched a TV Show and product placement was spotted: Sony Vaio PC in Younger S07E09 “Fallout” (2021).
Hi! On Thursday, May 20, I watched a TV Show and product placement was spotted: Sony Vaio PC in Younger S07E09 “Fallout” (2021).
I feel this can’t be considered a product placement considering the Vaio brand was retired years ago. More likely an old reused prop.
Sony sold its PC business to the investment firm Japan Industrial Partners in February 2014 as part of a restructuring effort to focus on mobile devices. Sony maintains a minority stake in the new, independent company, which currently sells computers in the United States, Japan and Brazil as well as an exclusive marketing agreement. Sony still holds the intellectual property rights for the VAIO brand and logo. Currently, in the US, VAIO business products are sold by Trans Cosmos America, Inc.
Oh sorry just read the brand was sold, my bad. Pity I can’t delete my comment sorry!