Product Placement Blog ➞ NikeNike Sneakers Worn by Jason Alexander as George Costanza in Seinfeld Season 4 Episode 16 “The Shoes” (1993)December 3, 2019 Sergey TV Show Hi! On Tuesday, December 3, I analyzed a TV Show and product placement was spotted: Nike Sneakers Worn by Jason Alexander as George Costanza in Seinfeld Season 4 Episode 16 “The Shoes” (1993).Here are 2 image(s) below: