Hi! On Thursday, November 26, I watched a TV Show and product placement was spotted: Fjallraven Kanken Backpack in Saved by the Bell S01E01 “Pilot” (2020).
The Kanken backpack from Fjallraven is the classic Swedish backpack that gets better and more popular every year. Designed in 1976 and inspired by leather rucksacks used by Norwegian Vikings, the Kanken is made of durable Vinylon F fabric and comes in five sizes. The backpack has a simple and practical design that allows for easy organization with external pockets for small items, inside pockets to keep things organized, padded back for support, padded straps and a number of different carrying options.