Hi! On Friday, October 23, I watched a TV Show and product placement was spotted: Cafe Bustelo Coffee and Peter Pan Peanut Butter in The Queen’s Gambit: Episode 2 “Exchanges” (2020).
Hi! On Friday, October 23, I watched a TV Show and product placement was spotted: Cafe Bustelo Coffee and Peter Pan Peanut Butter in The Queen’s Gambit: Episode 2 “Exchanges” (2020).
Good take on the Bustelo. The funny thing is that it discredits the seen as it would not be available outside Miamii then.
Not a Miami company. In the beginning, he sold his hand-ground coffee to local East Harlem theater patrons, with the hopes of running his own roaster someday. Using the money Gregorio had saved while working at the restaurant in Hotel Pennsylvania, he opened a New York City storefront in 1928 on 5th Avenue called Bustelo Coffee Roasters. It was one of the first coffee roasters to cater to all Latino communities. In the 1930’s, Gregorio began selling Café Bustelo coffee to Latino-owned bodegas and independent supermarkets, going door-to-door to build his business while also maintaining close friendships with owners whom he considered family.
Still unlikely to be in a very white suburban bodega.
This scene also had two different malta brands. Lots of Hispanic products here.
Yes, it’s also published on the blog.
The placement was strong as hell. Ruined the episode for me. I love Bustelo, but It was not likely a favorite in Kentucky in 1965!
I had to pause & rewind…Cafe Bustelo in Kentucky…ruined the scene
I did a double take when I Cafe Bustello and then a triple take when I saw Malta India on the next scene, at the very top shelf. I’ve only seen it outside Puerto Rico, well on the US mainland to be accurate, over the past 10 to 20 years.