Hi! On Friday, July 6, I watched a Movie and product placement was spotted: Sealtest Dairy Milk Pack Held by Michelle Pfeiffer (Catwoman) in Batman Returns (1992).
Hi! On Friday, July 6, I watched a Movie and product placement was spotted: Sealtest Dairy Milk Pack Held by Michelle Pfeiffer (Catwoman) in Batman Returns (1992).
Thank you for helping me figure out what milk carton this was. It was driving me crazy, I remember as a kid having them around but couldnt place the name.
Can anyone figure out why it has a WBEN Radio 930 Ad on it? That’s a Buffalo radio station. As far as I know this movie was filmed exclusively on a set in Burbank California. I would assume Sealtest would have different ads for different regions and if the prop designer had literally just went to the local store and bought a milk carton it would look different. Why is there a Buffalo radio station ad on that milk carton!?
Andy, I have pondered the WBEN thing for years. I noticed the milk carton years ago, as I grew up in Buffalo, worked in radio AND had family who worked for WBEN. Alas, it remains a mystery how the carton not only appeared in the film but was juxtaposed in such a way that the logo and call letters were clearly visible on screen (these kinds of things are not gaffes, especially when Tim Burton is involved). It has long been a theory of mine that someone — who had a signifiant role in the production — has some type of Buffalo connection and chose the carton as a kind of Easter egg.
Another theory (somewhat less likely) is that some fans of the comic genre would say that Buffalo is the real world stand-in for Gotham City, akin to NYC and Metropolis. Buffalo is not exactly a prime location to think about for setting a story today but in the days of the inception of Batman Buffalo was a top 20 market and not far from NYC. So…using this logic, it would stand that the appearance of the WBEN logo would be a nostalgic tip of the cap to a Buffalo/Gotham comparison.
These are both personal theories of my own, and I myself remain baffled by the carton.