Hi! On Friday, June 11, I analyzed a Movie and product placement was spotted: Mister Softee Ice Cream Truck in In the Heights (2021).
Here are 1 image(s) below:
Hi! On Friday, June 11, I analyzed a Movie and product placement was spotted: Mister Softee Ice Cream Truck in In the Heights (2021).
Here are 1 image(s) below:
Is it really product placement though? Mister Softee appears as the well funded competitor to the sympathetic Piragua Guy played by Lin-Manuel Miranda. Not the most sympathetic depiction. Also, I’m pretty sure the Piragua Guy‘s antipathy towards Mister Softee was in the original Broadway show. I know it was part of the Les Miserables parody the original Broadway cast of In The Heights did years ago.
It’s can be unpaid (organic) product placement.