Product Placement Blog ➞ Alcoholic DrinksMadison Square Garden and Johnnie Walker Red Label Scotch Whisky Billboard in Rocky 3 (1982)January 25, 2019 Sergey Movie Hi! On Friday, January 25, I analyzed a Movie and product placement was spotted: Madison Square Garden and Johnnie Walker Red Label Scotch Whisky Billboard in Rocky 3 (1982).Here are 2 image(s) below: